What I’m Learning About Creating Content in Midlife
When I started looking into affiliate marketing, I thought the hard part would be deciding what to write about. Then I started reading the advice. Post every day. Keep up with trends. Find the right keywords. Write long articles. Before I’d even got going, it felt like there was a lot to keep up with.
I’m trying to make it a bit simpler for Making Money Midlife. I’d like to write the sort of posts I was looking for when I started. Something that answers a question in plain English and helps me work out what to do next. Sometimes that takes a whole guide. Sometimes a few paragraphs will do.
Writing about what I actually know
One thing I came across while reading about Google was E-E-A-T. It stands for experience, expertise, authoritativeness and trustworthiness. It’s a bit of a mouthful, but the part that stuck with me was being clear about how I know what I’m sharing.
I’m new to affiliate marketing, but I’ve got plenty of life experience to draw on. I know what it’s like to start learning something new when you’ve already got a lot going on. When I’ve tried something myself, I can talk about what helped, what confused me and what I’d do differently. And when I’m still figuring something out, I can say that too.
That matters when I write about products. If I’ve used a tool, I can tell you how I got on with it. If I’ve only researched it, I can still compare the features and explain who it might suit. I’ll make it clear what I’m basing that on.
Letting the question decide the post
“Do I need a website to start affiliate marketing?” could be a quick answer. “How do I get started with affiliate marketing in midlife?” probably needs more room. And if someone is deciding between two tools, a side-by-side comparison might help them more than a long guide.
I still think keywords can help me see what people are looking for. But before I pick a topic, I want to ask myself what someone would actually want to know if they landed on the page. That gives me a better idea of what to include and where I can stop.
It also helps me think about how the post reads. If you’re on your phone looking up one thing, you want to be able to spot the answer. Clear headings and shorter paragraphs can make that a lot easier.
Using tools and being upfront
I’m experimenting with AI for things like getting my ideas in order or tidying up a draft. It can help when I know what I want to say but can’t quite get it down. I still need to check the details and read it back to make sure it sounds like something I’d actually say.
I’ll also make it clear near the start of any post with affiliate links that I may earn a commission if you buy through one. I’d want to know that if I were reading someone else’s post, so I want you to know it when you’re reading mine.
Finding a routine that fits around real life
I’m still working out how often I can realistically publish. For now, I’d rather give myself time to choose a useful topic, check what I’m sharing and go back to update it when things change. A routine only helps me if I can keep it up in an ordinary week.
That’s where I am with Making Money Midlife at the moment. I’m trying things out as I go, and I’ll share what’s working and what I’m still getting stuck on.
If you’re creating content too, what do you find hardest at the moment? Is it deciding what to write about, finding the time or getting that first draft down?
